Sunset Eyewear
A refined e-commerce experience built to balance premium aesthetics with everyday accessibility.
Sunset Eyewear is a modern retail brand offering curated sunglasses and optical collections. The goal was not simply to create an online store, but to build a digital presence that feels structured, confident, and aligned with its lifestyle positioning.
A digital store should not compete with the product.
It should frame it.
The experience was designed to feel structured, breathable, and visually restrained — allowing each collection to stand out without distraction.
Every decision was guided by usability and rhythm — ensuring seamless browsing across desktop and mobile while maintaining visual consistency.
Interactions were simplified, product scanning was prioritized, and the interface was designed to keep attention on the collection — not the UI.
The platform was built on Shopify with scalability in mind. A modular layout system and consistent spacing framework allow the brand to expand collections, launch campaigns, and evolve without compromising coherence.
Color & typography reinforce clarity — without overpowering the product.
The visual language balances bold warm accents with deep neutral tones. Paired with Plus Jakarta Sans, the typography maintains a modern retail confidence while staying highly readable across layouts.
Less noise. More intention. A storefront built to last.
If you’re building a modern retail brand and want an experience that feels premium, structured, and scalable — let’s collaborate.
